Data Protection in Benin

Electronic marketing in Benin

The personal data Act will apply to most electronic marketing activities, as these will involve some use of personal data (e.g. an email address which includes the recipient's name).

The general rule for electronic marketing is that it requires the express consent of the recipient (see Article 245 of the Law No. 2017-20 of April 20, 2018 on the digital code in the Republic of Benin).

Even when a marketer has the consent of a data subject, that consent can be withdrawn by the data subject under Article 334 of the Law No. 2017-20 of April 20, 2018 on the digital code in the Republic of Benin.

The data subject has the right to object at any time to the use of his / her personal data for such marketing.

This right to object must be explicitly brought to the attention of the data controller.

However, the data controller may not respond favorably to a request to exercise the right to object if it demonstrates the existence of legitimate reasons justifying the processing, which override the interests, fundamental rights and freedoms of the data subject.

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