Data Protection in the Cayman Islands

Electronic marketing in the Cayman Islands

The DPA applies to most electronic marketing activities as these will involve some use of personal data (e.g., an email address which includes the recipient's name).  The most plausible legal bases for electronic marketing will be consent or the legitimate interests of the data controller.  Where consent is relied upon, the strict standards for consent under the DPA are to be noted, and marketing consent forms will invariably need to incorporate clearly worded opt-in mechanisms (such as the ticking of an unticked consent box, or the signing of a statement, and not merely the acceptance of terms and conditions, or consent implied from conduct, such as visiting a website).

Data subjects have an unconditional right to require a data controller at any time to cease (or not to begin) processing their personal data for the purposes of direct marketing (which includes direct electronic marketing).

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