Data Protection in North Macedonia

Electronic marketing in North Macedonia

Under the DP Law, personal data may be processed for electronic (direct) marketing purposes including profiling to the extent connected to the direct marketing only with the data subject’s explicit consent to such processing. The data subject has the right to withdraw his or her consent at any time.

The data subject is entitled to exercise his or her right to object at any time to processing of his or her personal data for such marketing. In situations where the data subject objects to the processing, the personal data shall no longer be processed for such purposes.

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