Data Protection in Serbia

Online privacy in Serbia

There are no specific regulations explicitly governing online privacy (including cookies). Accordingly, the general data protection rules, as introduced by the DP Law are, to the extent applicable, relevant for online privacy as well.

On the other hand, it should be noted that the EC Law, as defined in the section on Breach Notification above, introduces rules on the processing of traffic data and location data, under which business entities performing electronic communication activities are allowed to do the following:

  • Process traffic data only as long as such data is necessary for a communication’s transmission and thus, when such necessity ceases to exist, they are obliged to delete the data or to process and keep them in a way that the persons to which the data relates are made unrecognizable, unless in a few explicitly prescribed cases when such obligation does not exist (e.g. if they use the respective data for advertising and services selling purposes on the basis of a data subject's prior consent, to the extent and during the time necessary for the respective purpose).
  • Generally process location data only if the persons to which the data relates are made unrecognizable or if they have such persons’ prior consent for the purpose of providing them with value added services in the scope and for the time during which the processing is needed for the respective purpose's realization.

Violations are subject to the fines set forth in Breach notification.

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