Data Protection in Tanzania

Electronic marketing in Tanzania

The PDPA refers to regulations to be made relating to commercial use of personal data. It provides that a data subject can enter into a contract with a data controller for the processing of his / her personal data for pecuniary benefits or request a data controller to cease using his / her personal data for direct marketing in accordance with procedures to be set out in regulations to be made under the PDPA.1

The PDPA Regulations entitle a data subject to request a data controller or processor to erase or destroy the personal data held by them if the processing of such data is for commercial purposes and the data subject is unwilling for his data to be used commercially.2 Where processing of personal data is by automated means for the purpose of evaluating matters related to a data subject or is likely to constitute the sole basis for any decision which significantly affects the subject, a data controller must also notify a data subject of the logic involved in that decision and their right to object to the use of their personal data in commercial advertisements.3

As advised above, the PDPA requires data controllers and processors to process personal data for the specific purpose for which it has been collected (Please refer to our advice on Collection Processing of Data above on the requirements to be complied with by the data controllers and data processors while using personal data). This implies that a person cannot use personal data obtained under the PDPA for commercial use, including electronic marketing, except with the consent from the data subject unless such use is authorised under any written law in Tanzania and the data subject has been informed of such use at the time the data was collected.

Further, financial services providers are prohibited from sharing consumers’ information with a third party for any purpose, including electronic marketing, unless such information is used for the purpose that is consistent with the purpose for which it was originally collected, and the prior written consent of the affected consumer has been obtained before such information is used for any promotional offers.4

Footnotes

1: Section 35 of the DPA
2: Regulation 17(d) of the PDPA Regulations
3: Section 33(1)(c) of the PDPA and regulation 19(2)(e) of the PDPA Regulations
4: Regulation 39(b) and (c), Financial Consumer Protection Regulations

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